Just as in 2013, content marketing success is a primary goal of most businesses for 2014 -- maybe even more so this year. In 2014, content marketers will need to keep their wits about them and keep an eye on the competition to get the returns they expect.
The following guidelines are a good start if you'd like to leverage content intelligently in your quest to build your audience and sales.
Hyper-Target Your Audience
Knowing exactly what your
Just as in 2013, content marketing success is a primary goal of most businesses for 2014 -- maybe even more so this year. In 2014, content marketers will need to keep their wits about them and keep an eye on the competition to get the returns they expect.
The following guidelines are a good start if you'd like to leverage content intelligently in your quest to build your audience and sales.
Hyper-Target Your Audience
Knowing exactly what your