As we transition into 2014, content marketing continues to be a preferred method for attracting high value leads. With it, businesses are looking to maximize ROI from their content offerings.
Arguably, the biggest mistake that companies make when using content as a lead generator is forgetting about conversion optimization.
Though it's generally not intended to spur immediate sales, your content should nevertheless aim to make near-term conversions
As we transition into 2014, content marketing continues to be a preferred method for attracting high value leads. With it, businesses are looking to maximize ROI from their content offerings.
Arguably, the biggest mistake that companies make when using content as a lead generator is forgetting about conversion optimization.
Though it's generally not intended to spur immediate sales, your content should nevertheless aim to make near-term conversions