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While the way you reach most of your customers these days has changed, there are some constants of marketing that are truly timeless. This is certainly the case when it comes to having an effective hook.
Not to be confused with a call-to-action line, a hook is what you do to attract someone to your business online. To put it simply, it's what you're known for or what someone thinks of when they think of your brand.
Your hook is expressed in everything you do related to your
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