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Content Marketing Strategy: Can We Measure Performance?

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Content marketing is being recognized as one of the most productive online promotional techniques. But, it's a lot easier to launch a concerted content marketing effort than it is to quantify its effectiveness. Businesses need to know if their efforts are working. So, how can we measure performance? Modern web analytics enable businesses to track many aspects of their online marketing campaigns in real time, which can help us gain insight. HereGoogle+

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