In the 2011 movie Moneyball, baseball scouts employed a technique known as sabermetrics to uncover the hidden value of players based on less than obvious performance metrics. The results of this statistics-based approach to team selection were surprisingly positive and changed the sport forever.
In the world of online marketing, a similarly analytical approach to ad spending and content usage when wooing consumers is
In the 2011 movie Moneyball, baseball scouts employed a technique known as sabermetrics to uncover the hidden value of players based on less than obvious performance metrics. The results of this statistics-based approach to team selection were surprisingly positive and changed the sport forever.
In the world of online marketing, a similarly analytical approach to ad spending and content usage when wooing consumers is