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Parallelism Demystified: A User-Friendly Approach to Effective Writing

Key Takeaways: Parallelism is a tool that brings order, clarity, and rhythm to your writing. It involves aligning similar ideas, elements, or parts of speech in a balanced way. Common parallelism...

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Using a Comma Before “And”: Navigating the Comma Conundrum

Key Takeaways: Understanding when to use a comma before “and” is crucial for clear and effective communication. The comma’s use with “and” revolves around the concepts of conjunctions, compound...

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Using a Comma Before “Which”: The Grammarian’s DilemmaUsing a Comma Before...

Key Takeaways: Using a comma before “which” can drastically change the meaning of your sentence. Comma usage in relation to “which” hinges on understanding restrictive and nonrestrictive clauses....

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Elevate Your Writing Skills: Top 10 Content Blunders to Avoid

Key Takeaways: Most people make the same types of mistakes in their writing. Recognizing common writing mistakes can guide you to improvement. Mistakes in writing can be sentence level or issues with...

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The Great Grammar Showdown: Active vs. Passive Voice

Key Takeaways: Understanding the difference between active and passive voice can significantly improve your writing. Active voice is clear and direct and keeps your reader engaged. Passive voice is...

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Pause for Thought: How to Use Commas in Writing

Key Takeaways: Commas originated from Ancient Greece and are essential for clarifying sentence flow and meaning. Commas serve varied roles, from separating list items to indicating introductory...

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Mastering Grammar: Tackling the Challenge of Run-On Sentences

Key Takeaways Run-on sentences can muddle your message. Two distinct thoughts without proper separation signify a run-on. Semicolons, periods, and conjunctions with commas can correct run-ons....

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Crafting Content That Counts: Inside the Content Production Process

Let’s face it: Creating and publishing outstanding content on your own is next to impossible. Thankfully, most businesses use a team — but with teams comes scale, and with scale comes bottlenecks,...

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Top 10 AI Content Creation Tools

When the first artificial intelligence program in the United States emerged in 1952, it’s likely that its creator, Arthur Samuel, had no idea AI would one day be as pervasive as it’s become in the...

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What’s Google’s Stance on AI-Generated Content?

AI is the biggest game-changer for content marketing since Google Analytics came onto the scene in ’05. From simplifying tedious tasks to crafting targeted content, AI tools promise to streamline,...

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Write High-Performing Content Using Blog Post Templates

Crafting a compelling blog post from scratch is like trying to invent a new recipe off the top of your head. Throwing words at a page and hoping for the best won’t engage readers or help your content...

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Unlock the Power of Digital Storytelling With a Content Marketing Strategy

You can use various types of content to draw audiences to your business — helpful blog posts, insightful webinars, and clever social media posts. But all these bits and pieces of content simply...

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How to Start a Blog in 2024: An All-in-One Guide

You can’t go far on the internet without coming across a blog, but let’s be honest: Many sites struggle to stand out in a jam-packed digital landscape. You need to understand how to start a blog that...

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The Ultimate Guide to Content Marketing ROI

In a cubicle not far from you, a content marketing guru sits hunched over analytics dashboards, looking like a modern-day Indiana Jones trying to decipher ancient hieroglyphs. The endless parade of...

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White Label Content Writing for Agencies

The landscape of digital marketing is like one of those Zen sand art displays people love to plop on their desks. As soon as the sand settles into eye-catching lines and you get to know the picture in...

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E-Commerce Content Strategy in 2024: A Comprehensive Guide

Consumers are filling their virtual shopping carts to the brim, pushing retail online sales to an estimated $6.9 trillion in 2024. A comprehensive e-commerce content strategy can help you chisel out a...

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User-Generated Content Examples

We’re in an era of authenticity in marketing, where real stories feed business objectives.  In an increasingly saturated business landscape, trust perseveres as a key determining factor for consumers....

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5 Strategies for Writing Blog Intros That Engage Your Audience

Today’s the day. You’re about to unearth a treasure map outlining how to create content that captivates your audience and ranks high in the SERPs. It all begins with mastering the art of writing blog...

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Topic Clusters

If there’s one thing you can always count on when it comes to digital marketing, it’s that the game is always changing. Search engines update their rules, people’s preferences shift, and competitors...

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How to Hire and Work With a SaaS Copywriter

B2B SaaS copywriters are the Swiss Army knives of the software used in a service industry. They go beyond typing words on a screen to help shape the narrative and increase the efficacy of entire...

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The Ultimate Guide to Landing Page Structure

Your marketing campaigns have done their job, parachuting audiences onto your website. Now, it’s time for your landing pages to take over. Whether you want customers to sign up for a trial, subscribe...

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16 Subject Matter Expert Interview Questions

Do you know how to ask the right subject matter expert interview questions? Gone are the days when content was all about getting as many high-value keywords onto a page as possible or churning out...

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5 Best Grammar Tools for Content Writing

There they are, invading your copy — misspelled words, rogue commas, and muddled sentences. Writers of all skill levels grapple with these issues, but the best grammar tools on the market can save the...

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Transition Words and Phrases: Crafting Seamless Content

Do you ever wonder why some websites keep you glued to the screen while others have you closing the tab faster than a toddler throwing broccoli on the floor? It all boils down to user experience (UX)....

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How to Write a Content Brief: A Comprehensive Guide for Effective Content...

Publishing content without a clear plan is like heading into the woods and leaving your compass at home. Sure, you might have a sense of the direction you need to go in, but there’s a good chance...

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Mastering Brand Voice and Tone for Dynamic Marketing

Wondering how you give life to your company? It boils down to your brand voice and tone — how your business communicates. Whether writing a blog post or recording a video, consistent branding helps...

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Content Analytics Tools for Data-Driven Insights

Content analytics tools are essential for any writer or marketer looking to make their content stand out in a saturated online environment. While many people might think of content as just words on a...

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What Are the Best AI Landing Page Builders on the Market in 2024?

Dynamic landing pages are often the X-factor that takes a solid digital marketing campaign from good to fantastic. But efficiently producing enough of them without sacrificing quality can be a real...

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Tools for SEO Optimization

Tools for SEO optimization are one piece of the complex digital marketing puzzle. Use them wisely to gain higher rankings, boost visibility, and dominate your industry.  With so many tools out there,...

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How to Use AI for Content Creation

Using AI for content creation is about to change your life. AI isn’t here to steal your creative thunder; it’s a secret weapon you can use to brainstorm fresh angles, conduct deeper research, and...

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Master Content Planning With Editorial Calendar Templates

Business goals are the cornerstones of any content strategy. Without established brand messaging, people, search engines, and social media algorithms won’t understand your brand or care about your...

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The Ultimate Guide to Content Distribution

Does publishing your content sometimes feel like shouting into an abyss? The truth is, even the best ideas need a push to reach their full potential. Effectively accomplishing content distribution...

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6 Content Brief Examples to Inspire Your Strategy

Fantastic content is the heartbeat of any successful digital marketing campaign. However, scaling content production successfully without sacrificing quality or consistency can pose a real challenge....

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30 Essential Content Marketing KPIs You Can’t Ignore

Head-turning content marketing campaigns that get people excited about brands don’t simply happen. They result from thorough planning, an in-depth understanding of the target audience, and an airtight...

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How to Humanize AI Content

Learning how to humanize AI content is necessary to forge a connection with your target audience and avoid getting labeled as spam by Google. AI is a powerful tool for rapidly generating words and...

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Content Marketing vs. Social Media Marketing: Key Differences and Which to...

Conversations about both content marketing and social media marketing continue to dominate the digital marketing landscape. However, many people still confuse the two, often mistaking one for the...

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How to Create a Landing Page That Converts

A landing page is a powerful marketing tool designed to lead and drive conversions. Its primary function sets it apart from other web pages. Designed to be streamlined and persuasive, landing pages...

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How to Find Your Audience Using Simple Steps for Big Results (With Examples)

Effective marketing hinges on knowing how to find your audience. Demographics such as age or location are just the beginning. To build a brand community, you must understand the ideal buyer’s deepest...

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Content Scaling Strategies to Amplify Your Content ProductionContent Scaling

Attention spans are fleeting, and competition is fierce. Your content needs to be more than high-quality — it needs to be everywhere. But content scaling doesn’t mean churning out endless blog posts...

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The Complete Guide to Digital Marketing vs. Content Marketing

Today’s business landscape is hyper-competitive, so modern marketers have their work cut out for them and then some. Digital interfaces, search engine algorithms, and consumer tastes are constantly...

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How to Write a User Manual Your Users Will Love

User manuals play a crucial role in ensuring the success of any product or service. They serve as a bridge between the creators and the users. Without an instruction manual or a guide, a user may not...

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Key Distinctions to Know About Content Strategy vs. Content Marketing

You shouldn’t be asking whether to go with content strategy vs. content marketing. It isn’t an either-or proposition. Both are vital if you intend to reach your audience successfully. Read on for an...

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How Author SEO Can Enhance Your Content Strategy and Boost SEO Rankings

By now, you likely know that a lot goes into creating an airtight approach to SEO for your marketing content. Each piece needs to be readable, well-structured, informative, and in-depth. But what you...

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Checklist to Help Increase Google Rankings Now

Creating fantastic content that helps customers make better decisions and connect with your brand is only part of a successful content marketing strategy. The rest? Ensuring your target audience can...

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What Is Content Management: A Complete Guide

These days, delivering a fantastic content experience is about a lot more than simply coming up with solid ideas and plenty of variety. Succeeding in today’s ever-changing content marketing landscape...

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6 Steps to Find and Vet Content Creators for Your Next Campaign

In today’s world, a diverse content catalog that’s helpful and informative isn’t just a “nice to have.” This content collection, rich in useful and educational materials, is not merely an optional...

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Impressions vs. Reach: The Complete Guide

In an ideal world, everyone who follows your brand on social media would see every last one of your posts without exception. After all, they appreciate your content and want to see more of it. But, of...

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Will AI Replace Writers? What Today’s Content Creators and Digital Marketers...

For people in digital marketing and content creation, AI technology and machine learning haven’t just taken the world by storm — they’ve seemingly changed it overnight.  Since ChatGPT’s initial launch...

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What Is Bounce Rate? What It Means and Why It Matters

When visitors land on your web page, it should be as captivating as possible, enticing them to stay instead of bouncing to another site. Marketing professionals often use bounce rate as a metric to...

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From Crowd to Stellar: A Story of Personal and Company Evolution

Today, I’m thrilled to announce that Crowd Content has rebranded to Stellar. This change reflects our years-long evolution from a content marketplace to a premier provider of content services. It’s a...

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